Digital Marketing

I think I was able to really formulate the ground from which I will be marketing my business. As each class progresses, the dream of mine that is Scarab Creative becomes more and more of a reality. I initially thought this course was going to cover some principles for developing content as it relates to digital marketing. This goal was met, but exceeded as it allowed me to develop some content examples that allowed me to being thinking of ideas for the different colors, text and themes I would use in marketing. Content is important but strategy is even more important. As an individual you can use social media as a personal portfolio or scrapbook. With a business, each post is to create engagement or create a brand awareness. The message must be consistent and intentional and in developing your campaign, your audience and competition are equally important as you must develop unique content that reflect your brand and re synonymous with your company. My personal goals and perspectives are what inspire and will enable me to be successful with my brand so I won’t be afraid to use my personal and professional platform to be brave in my storytelling and the sharing of other stories. Keeping a consistent message will allow me to connect with my audience and build a true relationship with them. The communities I am looking to work with are more than the stories I am going to help them tell. They are people who live, work and provide resources to the community so as I continue to learn more I can teach more that allows them to be successful as more eyes are turned to this groups as their truths are revealed. I look forward to using the things I learn on the back half of this course program to continue to curate more content that reflect not only the business but to use in the production process to make sure stories are told from a 360-degree perspective.