PRODUCT AND ARTIST MANAGEMENT

Initially, I thought this course was going to be a hard switch between the
two topics. However, this course seamlessly combined the two topics into a well-rounded experience. The thing that tied this class together was understanding that as a manager you should truly know your artist. Understanding the artist’s story before your involvement, will allow you to ensure you are able to lead them in the right direction. Week 3 and 4 were absolutely my favorite because like the other courses in this degree program, it allowed me to immerse myself into a real-world scenario where I could develop a product for an artist. While the artist was created by me as well, it realized forced me to get in the mindset of figuring out who this person was and the best way of to create something that speaks to who they are. It was interesting because it allowed me to continue to tell the story of who this person was. In my opinion, this is the job of a manger, to facilitate the telling of this artist’s story in not only their career but as individuals.

One thing I thought would come through in this class was conflict management, which was touched on in our Week 1 discussion post. My big takeaway regarding conflict resolution was understanding your leadership style and adapting it to the situation in front of you. In choosing a scenario to respond to, it allowed you to see the range of artists that exist in a given industry and start to think through different scenarios. In doing so you consider your own strengths and opportunities to grow, while deciding if a situation is right for you. In summation, I really enjoyed this course and learned a lot, the books and resources presented are things I will continue to reference.

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