I believe this course was the perfect summation of the degree program. As outlined in the course description, we were able to use the knowledge and resources gathered over the last year to develop a “viable business opportunity will attract investors as well as provide solid business opportunity within the entertainment industry” (Full Sail University, 2020). Professor Burhoe did an excellent job of selecting the resources for the course as well as providing videos for our weekly assignments, elaborating on both the how and why, in writing a business plan. He not only gave us the understanding from a business owner perspective but how investors would be dissecting our business plan. My original goal for this course at the beginning of the program was to be able to develop my business idea so that my business plan could be completed. With everything that was given to me throughout the year, I came into the course knowing the what, and this course was able to give me the data, industry analysis, and confidence to elaborate on how. Each week and subsequently each page, with the company description at the forefront of my business plan I was able to focus on and dissect each facet of my business plan for clarity for potential investors. One of my biggest takeaways from the course was the difference between the Board of Directors and the Advisory Committee. As a creative first and business person second, I came to the realization that much of my foundation was built on the teachings of others. While there is a lack of responsibilities and ownership, the advisory committee will be essential in establishing not only a network of customers but partners. Together with our internal team’s expertise, we can make an immediate impact on our community. I also took from this class great pride and interest in fostering an aspect of community for my company. Not only are we providing a service to clients, but we want to become a resource in the community. By requiring extensive research into the market and region I will be operating, I was able to ensure that at the core of Scarab Creative, would be filling a void in our community that in essence will allow the community to be unified and grow.
Full Sail University. (2020). Business Plan Development.
Retrieved from: https://www.fullsail.edu/courses/geb612-business-plan-development?degree=entertainment-business-master&type=campus
Ishmael McKinney-Mastery Journal 